Bridge — business in Central Asia

01— How this usually works

Five contractors.
Between them —you.

Each closes their own stretch and hands it on. The only one holding the whole picture from the entity to the first deal is the client. Usually he has neither the time nor the local context for it.

The path in pieces

4handoffs

Law firm The LLP is open. The tax regime is not their concern.

×+1 mo

Bank The account is open. Whether payments from your country clear is found out on the first one.

×+1 mo

Recruiter Found the candidate. Not answerable for whether they sell.

×+1 mo

Agency Brought leads. Does not carry them to a signed contract.

×+1 mo

Consultant Wrote the strategy. You do the implementing.

At every handoff the context is rebuilt from scratch. You are the one holding it.

The whole path

0handoffs

01Registration Entity, account, residency. A two or three day trip.

02Business development Market research, meetings with decision makers, presale, first contracts.

03Investment Debt, equity, M&A. Money in the account to grow on.

One team the whole way. The context of the first conversation still works in the third year.

02— Route

They come through different
doors. They travelthe same road.

You can start at any point. Below are the three situations people come to us in. Find yours.

In hand by the end of the stage

Personal tax IDPSC
Personal e-signatureNCA
Business immigrant permitmigration service
LLP registration certificate, BINeGov
Company e-signatureNCA
Account and IBANsecond-tier bank
Residency certificateAstana Hub · AIFC

CIT 0 % · VAT 0 % · payroll tax 0 % · regime until 2066

In hand by the end of the stage

Competitor and pricing mapresearch
A go / no-go call on the marketresearch
A set of meetings with decision makersto your ICP
Presale in Russian and Kazakhlocalisation
First contractfrom the Bridge entity
A hired local teampasses to you

The context of meetings and correspondence stays inside your company

In hand by the end of the stage

Investment memorandumpreparation
Financial model and valuationpreparation
A map of sources: debt, equity, M&Astrategy
Investor list and pipelineprocess
Term sheet: amount, share, valuationnegotiation
Closed dealmoney in the account

01Business registration

We decided to enter. We have nothing here yet.

No entity, no account, an unclear tax regime. The first fear is being stuck in Kazakhstan for months. The second is the bank refusing the account.

Trip: Two or three days: tax ID, e-signature, fingerprints, notary.
Remote: Business immigrant permit, LLP registration, company e-signature, bank account.
Next: Astana Hub residency or the AIFC track if you do not pass the filter.

Within a month a legal entity, an account and a tax regime with zero CIT

How the trip goes→

02Business development

The entity exists. Sales do not.

The market is unfamiliar and there is no way in to the principals. A hired manager builds relationships from zero and spends the first six months just becoming recognised.

Research: Interviews with decision makers, a competitor and pricing map, a go or no-go call.
Meetings: Decision makers matching your customer profile. In batches, with support.
Support: Presale, product localisation, carrying it to a contract, hiring the team.

First contracts come from the Bridge entity while you have none

See the ladder→

03Investment

Sales are running. You need money to push.

Working capital is short, the bank lends only against collateral, and the owner does not want to give up a share cheaply. The conversation is with the shareholder, not management.

Debt: Bonds, structured debt against receivables, Damu subsidies.
Equity: Venture, pre-IPO, private placement through AIX.
Deal: Full-cycle M&A: an auction between buyers, a rising valuation.

Money in the account

What is included→

03— Team

People who
have donethis before.

Enterprise sales at SAP, Microsoft, Salesforce and Yandex. Corporate finance at One Equity Partners. Here these names open doors, because behind them stand specific people with a track record in this market.

CCO Alexey Timchenko

CCO & Enterprise BizDev

17+ years with Gartner leaders

— GTM & BizDev architecture

Enterprise sales architect with SAP, Microsoft and Salesforce experience. Managed Enterprise account portfolios across EMEA and CIS.

CMO Ivan Astakhov

CMO & GTM

10+ years in data-driven GTM

— Demand generation

Marketing and sales across CIS and EMEA. Launched 30+ Enterprise products through ABM methodology.

CPO Asylbek Yesenov

CPO & Automatisation

15+ years in FinTech & Startup

— Operational scaling

Scaled companies from MVP to production. Business process automation in FinTech and Enterprise environments.

CAPITAL Alexey Popov

Partner · Capital & Corporate Finance

12+ years in M&A and Corporate Finance

— Capital and structure

Corporate finance and deals: One Equity Partners (J.P. Morgan), 10+ closed M&A deals. In Almaty built a $200M funding strategy and closed a $5M anchor investor.

04— Next step

Twenty minutes
to understand
where toto start.

Tell us where you are now. We will look at the situation and say plainly which of the three doors is yours. If none — we will say that too.

Business
in Central
Asia.

Five contractors.
Between them —you.

They come through different
doors. They travelthe same road.

One entry.
Three marketsnext door.