Blog
Notes on entering Central Asian markets
Numbers, frameworks, and BizDev practice for B2B Enterprise IT. No fluff, no buzzwords.
How to tell if Kazakhstan will buy — before the first deal
«Interesting, send it over» is usually a polite no. Using the Mom Test method, here's how to tell real demand from noise, why a «no» is harder to hear in Kazakhstan, and which signals are worth more than words.
Asylbek Esenov
CPO Bridge · Product & Operations
What it actually costs to test a new market
Hiring one salesperson looks like the cheap way to test demand. Using Gartner numbers and Ghemawat's CAGE framework, here's why it runs to 25 million KZT and six months — and where the test should start instead.
Asylbek Esenov
CPO Bridge · Product & Operations